If you are looking for the best hotel near SXSW London 2025, you have just found it. Located only a short walk from Shoreditch, New Road Hotel in Whitechapel is your perfect base for the UK’s biggest creative festival.
From 2 to 7 June 2025, SXSW London will take over East London with an exciting mix of music, film, technology, fashion, and cultural innovation. The festival venues, including the Truman Brewery, Shoreditch Town Hall, Rich Mix, and Shoreditch Electric Light Station, are just minutes from our front door.
Whether you are attending for business, networking, showcasing your creative work, or just soaking up the atmosphere, staying at New Road Hotel will put you right at the heart of the action without compromising on comfort or style.
Our central East London location makes getting to all SXSW venues quick and effortless. Whether you are heading to a talk at Rich Mix, a showcase at Truman Brewery, or a film screening at Shoreditch Electric, you can walk or ride there in minutes.
Housed in a former textile factory, New Road Hotel celebrates East London’s heritage and creativity. Our rooms feature industrial-chic interiors, exposed brick, high ceilings, and custom artwork – a perfect match for SXSW’s creative spirit.
This is not just a place to sleep. It is a space where ideas spark and conversations begin. Whether you are a designer, producer, entrepreneur, or creative traveller, you will feel at home here.
Superfast free Wi-Fi
Whether you are preparing for a keynote, catching up on edits, or taking Zoom calls between sessions, we provide the space and services to help you stay productive during SXSW.
Dine at Mr White’s English Chophouse, serving a fully halal menu with bold British dishes, ideal for breakfast, lunch, or dinner. You are also steps away from some of East London’s most vibrant food spots, from Brick Lane bagels to creative street food.
SXSW London 2025 is the first European edition of the legendary Austin-based festival. Taking place from 2 to 7 June, it will feature:
All of this will happen across over 28 East London venues, many within walking distance of New Road Hotel.
To get the most out of your SXSW London trip:
New Road Hotel offers all of this and more, with direct links to the Elizabeth Line, Overground, and District Line, making the rest of London easy to explore too.
If you are searching for where to stay for SXSW London 2025, book your room at New Road Hotel today. Enjoy our best available rates, exclusive direct booking benefits, and an atmosphere that reflects everything SXSW stands for – creativity, innovation, and connection.