Co-Working Checks In At New Road Hotel

The East End's trendiest new hotel has become one of the first to open its doors for those in the area wanting co-working space.

The New Road Hotel has now put in place a three-tier package which will provide freelancers, start-ups and small businesses with the perfect environment in which to work.

With many tech companies setting up their HQs in and around Shoreditch, the demand has increased for co-working spaces right across the East End. It means neighbouring Whitechapel has become a hotbed for start-ups and scale-ups and is being championed as a great location for those looking to start and develop a business.

The offer of this flexible workspace at the hotel is, according to hotel general manager Joost de Kruiff, a sign of things to come and he's now looking forward to welcoming businesses into the inspirational space that used to be a textile factory.

Joost said: "Whitechapel is developing a bit of a reputation as an area that attracts a lot of people in the creative, media, communications and tech sectors, so it comes as no surprise that it is at the forefront of the change in working patterns and behaviours.

"We like to think that we're leading the way in the local hospitality and lifestyle scene and the mixture of co-working desks, designated spaces, and small offices are all perfect for a growing business.

"We've created an atmosphere with an excellent restaurant offering by the team of Mr White's English Chophouse and a collaboration with specialist music agency, Open Ear founded by Brian d'Souza, also known as Auntie Flo, a renowned DJ, producer, radio host and music psychologist, who provides bespoke curation for our co-working environment.

"In today's mobile world, tying down a business to medium and long-term lease agreements are a thing of the past, as rent for any start-up is an unnecessary and unwanted cost during the early phase of growth."

Located on the site of an old textile factory, formerly known as Service House, New Road Hotel's concept focuses on stripped-back luxury and necessity. Its interior design with exposed brickwork and open plan architecture reflects both its heritage and location within London's famous East End, where the garment trade boomed in the 1960s.

Just two minutes from Whitechapel underground and overground stations it also provides excellent connectivity to the Circle, District, Hammersmith and City line, DLR as well as to trendy places such as Shoreditch, Hoxton and Dalston.

And with as the opening of the brand-new Crossrail Elizabeth line approaches, reducing further travel time to Heathrow to just 38 minutes, makes the hotel an even more attractive prospect for those looking for cross-working space.

Joost added: "Our three options have been labelled Pop In, Clock In or Join In and have been designed to offer flexibility based on people's needs.

"Pop In is a no strings attached option so people can literally just pop in and take a seat. Clock In is a cost-effective pay as you go hot desk, which comes with added benefits such as 24-hour access, super-fast unlimited WiFi and access to the onsite bike store.

"The final option, Join In, is a more substantial, but still very competitive deal, that includes everything from the first two packages plus extra items such as overnight bag storage, to avoid moving offices and access to the social zones including the games room, library, and yoga fitness area. It also has the added attraction of substantial discounts in Mr. White's English Chophouse restaurant, cocktail bar and cereal grind.

"These mean co-workers have the option to downsize or scale-up with more space as and when needed and it creates a collaborative culture, allowing people from different sectors to come together.

"It's the perfect solution for those whose jobs mean they can work remotely and I'm sure will be popular with those who are looking for this type of space."

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