EAST END HOTEL TAKES GIANT LEAP FOR GUESTS

New Road Hotel has launched a slightly unusual extra-curricular activity for guests that will allow them to see Whitechapel and the surrounding area in a completely different light.

With many city-centre hotels now offering running guides for guests keen to pound the streets during their stay, the New Road Hotel in Whitechapel and taken it one step or more appropriately, one leap further!

It follows the launch of a unique Parkour map that will take guests on a journey that will allow them to explore the urban spaces of the E1 neighbourhood while at the same time running, climbing, swinging, vaulting, jumping and rolling their way over a series of obstacles.

Parkour became more popular in the late 1990s and 2000s since when people use it as a great way to not only keep fit but to explore new places. It’s particularly popular in major cities and urban areas where buildings and walls provide the perfect ‘man-made’ obstacles for participants to overcome using movements deemed the most suitable for the situation.

Joost de Kruiff, general manager at the hotel is now looking forward to encouraging guests to explore Whitechapel using this brand-new map.

He said: “We’re always looking for new ideas that will attract and inspire our guests and being located in the heart of the east end, means we are perfectly located for those who enjoy Parkour.

“Earlier in the year, we launched our flexible working space so anyone who uses the hotel for business and work can now let off steam after a busy day by taking advantage of this new Parkour map.

“With its open-plan architecture and exposed brickwork, the edgy, urban feel of the hotel is also the perfect start-off point for any Parkour aficionados. And following a hard session tumbling around the streets, what better way to recover than a bite to eat in Mr White’s English Chophouse!”

The map has been devised by Parkour professional Brendan ‘Tarzan’ Riley who is not only a fully-qualified coach but also runs EMP Parkour.

Brendan said: “Parkour is great for fitness and meeting new people. I enjoy helping others achieve their goals and watching them grow and now hope guests at the New Road Hotel, who use this new map, will get the same enjoyment and fulfilment from Parkour that I do every day.

“To move and grow is to live, and I truly believe everyone can benefit in some way from experiencing Parkour.”

The hotel itself is located on the site of an old textile factory, formerly known as Service House, while its concept focuses around stripped-back luxury and necessity. Its interior design and open plan architecture reflect both its heritage and location within London’s famous East End, where the garment trade boomed in the 1960s.

For further information please visit https://www.newroadhotel.co.uk/parkour

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