We are Open - Come and Say Hello!


Well, the time has come. We are now officially open!

After a long winter and spring, our doors are finally open to welcome you to our amazing new hotel! The whole crew have been working tirelessly to ensure we can offer you the warmest of welcomes along with stunning surroundings.

Whether you fancy a coffee with friends or want to indulge in one of our Cereal Cocktails, or perhaps you need to arrange a catch up with a business colleague, the Cereal Grind is a fab and funky place to meet.

There is a real buzz and vibe when you enter and we are not your traditional hotel – as it's a former textile warehouse, elements of this can still be seen from the industrial chic décor to the exposed brickwork, you can see why our staff love coming to work.

Why not come and sample one of our cocktails or perhaps dine in our Marco Pierre White Chophouse where the food has been carefully prepared by our Chefs, who you can see working whilst you dine in our theatre kitchen.

Cereal Grind Café

Cereal Grind Café

New Road Hotel Bar

New Road Hotel Bar

Marco Pierre White Restaurant

Marco Pierre White Restaurant

There is so much to see and do in East London, if you are planning to visit us, make sure to check out some of these New Road Crew favourites:


Wilton's Music Hall

Located in the heart of Whitechapel is Wilton's Music Hall, one of the oldest music halls around it has a 300 year history. A fantastic venue where theatre, opera, dance, cinema & music all come together in one venue. The hall has been restored to its original charm, why not check out what's on.

Brick Lane

The best day to visit Brick Lane is undoubtedly a Sunday. The big street market is crammed full of food stalls, vintage finds, jewellery and all the art prints one could hope for. The Old Truman Brewery is perfect for any foodie and is also home to stalls with lots of independent fashion brands. Don't forget to stop off at Beigel Bake for their infamous bagels too!

One of The Crew enjoying a Rainbow Bagel!!

One of The Crew enjoying a Rainbow Bagel!!

East End thrift store

East End Thrift Store

Who doesn't love a bargain? Housed in a warehouse in an alleyway, the East End Thrift Store is a hole in the wall treasure trove full of bargain vintage finds. Racks are filled with faux fur, jumpers, jeans, jackets and all the garish shirts one could ask for. Coming from a textile background we just love a bit of vintage & retro styling. It's worth liking the Facebook page to keep up to date with the regular £1 sales they have where, yes, everything is only £1. Alternatively, they offer a £10 fill-a-bag option. But be warned don't let the musky smell of old clothes get in the way of finding yourself a bargain.

New Road Hotel Workshops

New Road Hotel, is a hotel with a difference – check out some of our eclectic forthcoming workshops , from cross stitch to giant knitting, a great way to spend time with friends and learn a new skill at the same time. For further information click on the link below or visit our website to book.

I Make Knots

We are delighted to announce that we have teamed up with "I Make Knots" to bring you the latest in giant knitting workshops.

Join us for fun workshop of giant needle or arm knitting and learn all the knotty skills required to make a super cosy throw using Woolly Mahoosive Mammoth yarn!

These courses are perfect for beginners and those already with the knot know-how, you will be guided through the steps you need to create this on-trend homeware accessory.

I make knots worksshop

"Pin n Gin"

Here at the hotel, we have teamed up with Alice & Co to bring you a range of fun and novel sewing workshops. Alice has over 21 years' experience in designing and making thousands of outfits, both for special occasions and also to make her clients feel great on a Monday morning. We can bring you Alice's expertise in a fun environment; complete with fabric and our signature gin cocktails. Learn how to make your own pyjamas or tie!!

Don't Get Cross, Cross Stitch

Learn the art of subversive cross stitch by getting crafty and slightly sweary at this friendly workshop, where you'll learn to create your very own expressive cross stitched hoop.

Channel your inner tensions into decorative textiles. Rude, lewd, crude or just plain honest - this workshop is a playful take on the traditional 'home sweet home' sampler. Instead we celebrate chaos, discord and everyday stresses by keeping our hands busy and making peace with life's many micro-aggressions!

The class is all in good humour and during the workshop, participants will be guided through the basics of cross stitching as well as a simple lesson in layout, so you can transfer your design from paper onto fabric.

This "Flow" inducing workshop promises to be a lot of fun and will also encourage thoughtful and reflective action through creative craft therapy. All materials, including wall hoop will be provided so you can go away with your very own piece of modern cross stitch art to hang, pride of place in your home.

Don't Get Cross, Cross Stitch workshop

We have so much more to tell you, but we will leave this until next time, as we have guests to tend to now to ensure they have the best experience with us. If you are passing do pop in and say "Hi" to The Crew, we would love to see you.

With love and best wishes and the hope of sunshine,
The New Road Hotel Crew

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